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What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.
Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces":
Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.
- Sales Rank: #269335 in Books
- Color: Red
- Published on: 2002-02-26
- Released on: 2002-02-26
- Original language: English
- Number of items: 1
- Dimensions: 8.43" h x .45" w x 5.52" l, .60 pounds
- Binding: Paperback
- 224 pages
Review
"It teaches people about the nature of creativity and how to cultivate it." —Fast Company
"Moser-Wellman has given us five different perspectives from which to creatively tackle business challenges." —Carla J. Paonessa, Managing Partner, Accenture
About the Author
Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Useful With An Asterisk...
By T.D.
But so are most books of this type. The book's best feature is a nice combination of detail with theory. There are lots of exercises and a generally cheery "you can do it!" tone. That's good, but the book's recurring emphasis on developing multi-modal approaches to problem-solving is better (i.e., creativity means trying approaches you're not as familiar with). Concluding sections on interacting with people of dominant types that differ from you, and how to sell your ideas to them, is probably worth the cover price alone.
The author loves examples. These examples are not always correct (salons peaked in the 1700s, not the "seventeenth century" to cite one of more than a dozen examples), nor do they fit as neatly into their creative categories as the author supposes. In part, though, the reader comes to see this as the unique characteristics of a certain creative style--seeing this and making allowance for it is good practice for the rest of the book. After all, true creativity is aware of variant creative modes, especially in colleagues or even competitors.
The morning after skimming the entire book I began to experiment with some of its suggestions. Within two hours I had come up with a metaphor that will solve one of the most intractable process problems for my company--an idea that literally took my breath away, on something I'd been struggling with for months. I put a lot of work in; this book didn't give me any answers. But in a sense it reminded me of the answer, or gave me ideas about how and where to look for the answer. I was a college football player already, to use a metaphor, and this was a long look at a pro playbook. It won't work unless you're playing college ball; if you're a top pro player, you should look at something more advanced. But if you want to develop a basis of creative talent, this'll help.
3 of 3 people found the following review helpful.
Interesting perspectives on creative thinking styles
By Keith Appleyard
This book starts off a quick précis of the 5 faces : Seer, Observer, Alchemist, Fool, Sage. Then it gives a self-assessment of which Styles you are currently using. I scored highest on Fool & Observer, and lowest on Sage.
As I read through the book, I was disillusioned as to its worth. But when I got to Fool, I thought "that's me exactly" (there's no shame in being a 'Fool' in this schema).
So I looked back at the earlier chapters, and thought maybe the questions & examples were not as appropriate as they might have been?
Anyway, I began to appreciate the book more. Certainly the latter sections on how to apply the 5 different styles at work, and the strengths & weaknesses of teams who find themselves with & without all these players, were of more use than the theorising.
There are other books offering rival schemas, but I think this one is as good as any of the others, and easier to read.
1 of 1 people found the following review helpful.
Great for metacognition!
By Amazon Customer
If you are interested in understanding your kind of genius, this book is for you. The different faces are well articulated and the knowledge of the distinctive attributes of each one is a good for metacognition. This book has helped several of my students and friends discover more about themselves as learners. A must-read for those who want to discover more about how their respective mind/genius is configured.
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